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 >  Products > SharpCRM > Target Groups

Target groups focus on creating groups with specific characteristics, with the aim of increasing management efficiency. The choice and introduction of data is done automatically by the existing records. The users can record their communications, add details and comments specialized for each member of the target group, put more emphasis on a characteristic, add more detail relating to their contacts etc. Finally, the user can evaluate which information and data is most important during their communications and project them in a central board.